FAQs

An XML sitemap is a list of webpages that both users and crawlers can access. All the webpages are listed in an organized, hierarchical manner. Search engine bots and crawlers use the XML sitemap to find, crawl and index pages on a website easily.

A robots.txt file specifies the directories or files that robots should ignore when accessing a website. This could be for privacy reasons, as some webmasters don’t want some files or content to be shown to the public or appear in search results. The webmaster may also want to prevent the specified directories from being indexed because they can mislead users or their content is irrelevant.

301 Redirect instructs search engine spiders that the content of a URL has been permanently moved to another location or another URL. The importance of a 301 redirect is that it makes sure all links within a site are active and working.

How page rank is determined is not completely known, but there are some elements that contribute to page rank. These elements include domain age, number of content and backlinks.

In the past, Google determines the search rankings of web pages principally with the Page Rank of the root domain, but this doesn’t exist anymore because Google now gives lesser considerations to page rank. Even though page rank is still relevant, it’s not one of the factors that determine how a webpage ranks on Google search.

Google Analytics is a web tool used by webmasters to analyze the behavior of site visitors. With a Google Analytics tool, you can know how many people visit your site each day, how many pages are viewed each day, how long the visitors stayed on a page or as a whole, etc. This tool is highly essential for any serious webmaster as it helps in increasing the ability of a site to attract browsers.

Every search results page on Google Search contain both paid results and organic SEO results. Paid results are often highlighted and placed on the top and right side of the result page.Paid advertising helps a site to get quick traffic, but good SEO results are the dream of every business because it is the best way to get free clicks.

It’s important to add content to your website in order to boost the site’s ranking. The major purpose of your website is to provide fresh, unique and valuable information to users. When you have fresh and quality information on your site, search engine robots will crawl and index the content, and your ranking will improve. Visitors will be intrigued,and other sites will be happy to link to your content, boosting your site reputation and rank.

Social media is a platform that opens up opportunities for sites to get social mentions and backlinks and to their articles, pages, PRs and so on. Social media campaigns compliment SEM or SEO. You can also use social media to create and build an online community around your product or services, connecting you with your customers or clients.

Reputation Management is an important component to operate an online, offline, small or large business. Your website or brand is prone to negative comments and reviews. So you should always take cognizance of these when they occur and have plans to remove, refute or displace each negative review that could hurt the reputation of your site.

A landing page is a webpage that is used to compel a potential customer or client to make a purchase or take action. A good landing page must have an interesting sales copy that convinces visitors to take a particular action. Landing pages are linked to paid ad campaigns like Google AdWords or Bing Ads because they can be personalized to support an ad copy as well as enhance its quality score.